Cheelcare Advisory Team

I'm redefining what accessible means for people with physical disabilities. Cheelcare is a Canadian innovative powerhouse that engineers and manufactures products that increase independence and mobility. Our signature product, Companion, is a front-mount power-assist device that clicks onto a manual wheelchair in seconds, allowing users to turn their wheelchair into a freedom machine!

My past marketing career allowed me to help North Simcoe assets create campaigns and experiences that tell compelling stories and elevate their brand. I've created municipal festivals and events with audiences from 500 to 50k attendees, managed the operations of a tourist attraction welcoming over 120,000 people annually, and served on various tourism and economic development boards.

Allex Laurin

Director of Marketing

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