A specialized session where marketing professionals can come together to cultivate common strategies for successful growth and professional development. Share best strategies, practices of marketing campaign coordination, how to maximize your marketing tactics, reporting tools, building and managing your brand, and much more.
This month’s topic: Brand DNA Within Organizations & Entrepreneurship
When you think of your organization or the business you are operating, how often does the topic of “Brand” come to mind? Where does it lie on your marketing department’s priority list? Do you audit all aspects of your brand on a regular basis?
The idea of brand lies at the heart of every marketing and communications strategy. And like human DNA, every business has its own code that determines identity, distinguishes you from competitors, and defines what makes you unique. However unlike humans, and as a marketer, you get to decide that specific DNA code, change it, and set it apart from the competition.
Sandbox Centre is excited to have special guest speaker Dale Hooper, Former Chief Brand Officer of Rogers Communications and Former President & CEO of CCI (Cannabis Compliance Inc.) join our upcoming Marketing CNNX group. Dale led brand strategy, consumer insight, and all advertising and creative for the Rogers, Fido, and Chatr brands, as well as all Rogers Media brands. Dale played a leadership role in driving the digital transformation to improve the customer experience and marketing effectiveness. He pioneered platform partnerships with Facebook, Google, Twitter and Snapchat that enable Rogers to leverage the platforms for customer service, data analytics and advertising effectiveness.
Don’t miss this opportunity to connect with other marketing professionals, ask the burning questions, and iron out the challenges your brand has been faced with over the past couple of months in this group. Whether you are a marketing executive, leader of an organization, communications coordinator or startup entrepreneur, this session will leave you with valuable insights and meaningful open conversations that will enable you to ensure the code to your Brand DNA is effectively executed, and ultimately making it one of the most important things on (or to go on) your priority list.
What you will learn:
- Introduction of Dale Hooper
- Journey in business, key learnings, accomplishments, how to set strategic directions and be effective
- Brand DNA in today’s landscape from the organizational lens and the entrepreneurial lens
- Importance of the intersection of Brand & Culture in today’s environment
- Q&A fireside discussion
Guest Speaker: Dale Hooper, Former President & CEO of CCI (Cannabis Compliance Inc.) and Former Chief Brand Officer of Rogers Communications
CNNX Champion Facilitators: Kevin D’Arcy, Chief Marketing Enthusiast, Thinkfuel Marketing & Mackenzie Fennell, Marketing & Public Relations, Sandbox Centre
Date: Wednesday November 25th, 2020
Time: 3:00pm – 4:30pm, virtual webinar
SCROLL DOWN TO REGISTER NOW! FREE REGISTRATION TO SBX MEMBERS WITH MEMBER CODE!
Interested in seeing what this CNNX group has to offer? We may be able to give you the secret knock… Email email@example.com for more info!
FACILITATORS & PRESENTERS:
Dale Hooper, Former President & CEO, Cannabis Compliance Inc, and Former Chief Brand Officer, Rogers Communications
Dale Hooper is currently a Partner at an global consulting firm. He was the President and CEO of CCI (Cannabis Compliance Inc) until December 2019. He asumed the role in early 2019 after working with CCI Founder and Chairman Brian Wagner as a strategic consultant beginning in May of 2018.
Prior to CCI, Dale was co-founder of D2H Ontario Inc, a consulting and investment company founded in January 2018. Focusing on the tech, consumer products and sports industries they work with small to mid-size organizations on developing long term growth strategies.
From 2014 t0 2017, he was the Chief Brand Officer of Rogers Communications leading the team responsible for Brand, Advertising and Sponsorship. He led brand strategy, consumer insight, and all advertising and creative for the Rogers, Fido, and Chatr brands, as well as all Rogers Media brands. Dale also oversaw the corporate events and conferences, product naming and visual identity for all brands. Dale played a leadership role in driving the digital transformation to improve the customer experience and marketing effectiveness. He pioneered platform partnerships with Facebook, Google, Twitter and Snapchat that enable Rogers to leverage the platforms for customer service, data analytics and advertising effectiveness.
Previously, Dale was Senior Vice President of Marketing & Consumer Insights for the media division at Rogers, responsible for building brand equity for their diverse portfolio of media assets. Dale also oversaw the company’s consumer ins ights, promotional inventory strategies, and consumer subscription revenue. He led the market launches of Shomi, the subscription video service launched in 2014, and Texture (Next Issue) the subscription magazine service launched in 2013.
Prior to joining Rogers, Dale spent 13 years at PepsiCo Canada. He held CMO roles at both PepsiCo Foods and PepsiCo Beverages where he drove two key business integrations
Beyond work, Dale has a very active family to keep up with. You’ll find him and his wife Dawn either at the baseball diamond watching their son Jake ’s team , or at Special Olympic events with their daughter Emma. Dale is a native New Brunswicker, and often heads back East with his family keeping connected to over 6 generations of family history at their farm in Janeville, New Brunswick.
Kevin D’Arcy, Chief Marketing Enthusiast, Thinkfuel Marketing & SBX Marketing CNNX Champion
As the Chief Marketing Enthusiast and Founder of ThinkFuel Marketing, Kevin strives to provide
clarity, honesty, and unique insights into every one of his engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 20 years of inbound marketing, sales management and marketing automation experience, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.