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SPECIAL** HR + MARKETING PEER GROUPS – THE ROLE OF HR IN BRANDING
May 23 @ 3:30 pm - 5:30 pm
SANDBOX MEMBER EVENT
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The Role of HR in Branding
Although a company’s marketing team is typically responsible for developing brand strategy and for ongoing brand guardianship, the Human Resource department has a big role to play in branding as well. The ‘brand experience’ is delivered to the customer by each and every employee of the company, so recruitment and onboarding, ongoing training and communication as well as supporting a brand-values-culture can have a big impact on brand health and thus customer loyalty. In turn, strong brands bring benefits to the HR function.
Sybil Taylor, Chief Marketing Officer of MediPharm Labs and previously Steam Whistle Brewing will share how over her career, she has engaged her HR compatriot to build a brand-centric organization. Join in a lively discussion following the presentation.
NON-MEMBERS if you’d like to attend as a guest:
PLEASE REACH OUT TO : firstname.lastname@example.org
SUBJECT : HR + MARKETING PEER GROUPS
BODY : your name + name & date of session you’d like to attend