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Negotiation is a skill that can bring significant value for everyone, yet women are far less likely to engage in the practice. With good reason. Studies and anecdotes galore tell us that women are often penalized for negotiating. In 2001, only 7% of women negotiated their first salary compared to 57% of men. Labeled aggressive instead of assertive or attracting the dreaded b-word, they fear the process for fear of retaliation. Are women terrible negotiators? No. In fact, the opposite is true. Their superior trust and empathy skills make them ideal negotiators. Often they just need to work on their confidence and employ some subtle communication tricks to get what they want — without that dreaded label.

In this virtual webinar, listen to Fotini tell you her negotiation war stories and how she overcame gender and age discrimination to go on to be the expert that Fortune 500 executives seek out for their high stakes scenarios. You’ll leave with the motivation and confidence and the knowledge to tackle your next negotiation with ease.

This month’s topic: Confidence in Negotiating – Tools for Success

Guest Speaker: Fotini Iconomopoulos, Negotiations & Communications Skills Keynote Speaker & Instructor
CNNX Champion Facilitators: Danielle Lazarevska, Managing Director, Sandbox Centre & Joanne McPhail, Co-Managing Partner & Chief Innovation Officer, Barriston LLP

Date: Thursday, September 10th, 2020

Time: 2:00pm – 3:30pm, virtual webinar 

Scroll Down to Register Now! FREE registration to SBX Members with member code

Interested in seeing what this CNNX group has to offer? We may be able to give you the secret knock… Email info@sandboxcentre.com for more info!

Facilitators & Presenters:

Fotini Iconomopoulos,Guest Speaker

Nicknamed “the negotiator” since childhood, Fotini Iconomopoulos is an expert communicator with a passion for helping organizations and individuals get what they want. For the last decade, she has been helping Fortune 500 clients and audiences to achieve their business goals, increase profitability, and create a competitive advantage. She thrives on empowering people to navigate through high-stake scenarios, and always leaves her audiences with tangible actions to immediately help them tackle their next challenge.

After a decade of owning and managing small businesses in the retail sector, Fotini refined her negotiation skills in the consumer packaged goods (CPG) industry before moving into consulting. Through her company Forward Focusing, she helps clients across the globe achieve their commercial objectives through strategic forward thinking, and has worked with CPG, retail, professional services, energy, telecommunications, tech, and finance industries.

When she’s not strategizing with clients, Fotini is a sought-after speaker on negotiation, communication, leadership and conflict management, and is passionate about helping people, particularly women and disadvantaged groups, develop the confidence to take on whatever challenges come their way. She is also a frequent guest on CBC and CTV and an instructor of MBA Negotiations at the Schulich School of Business at York University in Toronto.

Fotini was recently recognized with a Greek America Foundation Top 40 under 40 award for her achievements and philanthropic work, and nominated for an RBC Canadian Women Entrepreneur Award presented by Women of Influence.

Website       Insta        LinkedIn       YouTube


Danielle Lazarevska, Managing Director, Sandbox Centre

Danielle is the Managing Director at the Sandbox Centre. She’s passionate about building effective and long-lasting partnerships and has a great record of collaborative success demonstrated by working with iconic brands such as Nordstrom, Holt Renfrew, Fossil, Walgreens and Marriott. Danielle has a strong background in business development and partner marketing as well as in leading teams implementing high growth business strategies.
– Fueled by positivity & authenticity
– Adventurer, animal lover and aspiring horseback rider
– Baking & Cooking Enthusiast 



Joanne McPhail, Co-Managing Partner, Barriston LLP
Sandbox Board Member |Chair

Joanne is Co-Managing Partner of Barriston LLP and a Certified Specialist in Corporate Commercial Law. She is also an angel investor, property investor/developer and entrepreneur.  Joanne has a passion for anything business-related and team-driven and is thrilled to be part of the creation of the Sandbox.  Joanne firmly believes that “if we build it they will come” and is so excited to participate in all that the Sandbox has to offer, as a sponsor, speaker, eager collaborator and lifetime learner.
Keep learning. Be kind.
Vision without Action is a Daydream.
Passionate parent, spouse and outdoor enthusiast.


Thank you to our sponsor of this session:


September 10, 2020
2:00 pm - 3:30 pm
Event Category:


24 Maple Avenue
Barrie, Ontario l4n7w4 Canada


Sandbox Centre