The Role of PPC Ads in Business to Business Lead Generation

The way I look at ads is that they need to be part of your overall marketing strategy, but they can’t be the entire strategy. Ads are great from the perspective of velocity. By that I mean, you could start running ads today and be getting leads tomorrow. So, they’re a much faster way to start generating leads than traditional SEO or inbound marketing tactics which rely on your website’s authority and your Google rankings to improve.

The problem with them is, though, that the ads … You’re generally going to have a higher cost per acquisition for each lead because you’re paying per click. I like to think of PPC ads as a part of your overall digital marketing strategy, but it shouldn’t be your entire strategy.

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Digital Marketing During a Downturn

While the world is in full lockdown mode due to COVID-19, those involved in digital marketing find themselves in uncharted territory. How will the coronavirus affect consumer spending habits? How

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DIGITAL ADVERTISING In basic terms, digital advertising is any form of advertising that shows up online. This type of advertising is the fastest-growing advertising channel out there and it is

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