The Role of PPC Ads in Business to Business Lead Generation
The way I look at ads is that they need to be part of your overall marketing strategy, but they can’t be the entire strategy. Ads are great from the perspective of velocity. By that I mean, you could start running ads today and be getting leads tomorrow. So, they’re a much faster way to start generating leads than traditional SEO or inbound marketing tactics which rely on your website’s authority and your Google rankings to improve.
The problem with them is, though, that the ads … You’re generally going to have a higher cost per acquisition for each lead because you’re paying per click. I like to think of PPC ads as a part of your overall digital marketing strategy, but it shouldn’t be your entire strategy.
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