Privacy Law integrates into your business in more ways than one. These are the laws that are all about the storage and usage of personal information which can be retrieved by the government, public or private organizations, or other individuals. From day to day our personal and professional inboxes get filled with emails from corporations, department stores, and more as a main marketing strategy for engagement. When it comes to collecting information from customers or potential clients to support building your business pipeline, are you aware of the guidelines that must be followed so your marketing efforts don’t get slammed by Canada’s Anti-Spam Legislation (CASL) fines?
CASL was created in 2014 to reinforce best practices in email marketing and combat spam and related issues. Between October 1, 2019 and March 31, 2020, over 163,500 complaints were made to the Spam Reporting Centre – that’s over 6,200 per week. Lack of consent is still the #1 complaint made by Canadians. 44% were related to emails and 30% related to text messages. In recent years, some larger companies such as Amazon, Rogers, and Ancestry have all been caught with violations resulting in hefty fines.
In our recent Experts in Residence session – The Legal Brief, Sandbox hosted experts lawyers of Barriston Law to discuss what Canada’s Anti-Spam Legislation consists of, and some tips and tricks for collecting the consent you need to spread the word about your business. Our experts want you to feel confident in emailing potential clients and customers by being equipped with this knowledge!
Many questions were asked, and many were answered! Check out the video below to get acquainted with our experts, the topic, and leave this page feeling supported and more knowledgeable when it comes to sending out your next email marketing campaign.
Some of the main points covered include:
- Facts About Canada’s Anti-Spam Legislation (CASL)
- How is CASL Enforced?
- Exemptions From CASL
- What Are The Consequences of Violating?
- How to Protect Your Business & Comply
- & more!
Janice Mumberson is a Senior Associate Lawyer at Barriston Law practicing in the areas of Business Law, Wills and Estates, and Real Estate. Janice focuses on understanding her clients’ business and goals to ensure they receive the best possible legal advice. By assisting clients while they navigate the complexities that have arisen as a result of COVID-19, Janice has gained some insight into how businesses have successfully changed their processes and renegotiated contracts to respond to the unique challenges of carrying on business in the last year.
Alexandra Paul is an Articling Student at Barriston LawArticling Student. Alexandra summered with Barriston throughout her law degree and has returned to complete her Articles with the firm. She is looking forward to her future in assisting members of the Barrie community