What is the gift your customer really wants? Do you know their true desires to meet their needs at any time during the year? The consumer mindset differs when it comes to holiday-specific sales or promotions and specific seasons related to your business. So, how can you prepare for high-volume holidays so that your business can come out on top? 

Watch as marketing industry experts NetGain & Central Ontario Broadcasting as Daryl Woytowicz and John Arruda come together to show how you can rethink your marketing approach to dominate sales this holiday season.  Follow along as they share the latest holiday shopping insights, category trends, and consumer behaviour to help your business get ready for the holidays. Discover new strategies that can be applied for any seasonal opportunity so your business can come out on top all year long. 

Leave this session with more knowledge on: 

  • Approaches to branding and storytelling for your holiday promotions
  • Effective strategies to building buzz and attracting customers to your website
  • Consumer mindsets, how they differ, and where to meet them at the right moment!
  • & more! 

Webinar facilitators

Daryl Woytowicz
Sales Manager, NetGain SEO

Daryl Woytowicz is the Sales Manager at NetGain SEO. He helps businesses attract new customers through powerful web marketing strategies.  By improving online visibility, you’ll be found at the exact moment people are searching for your products and services.  And by paying attention to visitor experience, you’ll convert website visitors into paying customers.  For over 12 years, NetGain has specialized in digital marketing in Barrie.

John Arruda
Client Success Manager at Central Ontario Broadcasting


I’m John Arruda. I’ve been in the radio business since 1991. I’ve worked with hundreds of clients, helping them use radio advertising to grow their businesses.

People don’t want to be targeted. They want to be moved. Radio has the power to connect on an emotional level.

I’m curious by nature. By asking great questions, I’ll uncover the rich stories that live within your brand. Then I’ll craft a strategy and messages to connect with hundreds of thousands of potential customers in Barrie and the surrounding regions.

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