Digital Advertising

In basic terms, digital advertising is any form of advertising that shows up online. This type of advertising is the fastest-growing advertising channel out there and it is showing no signs of slowing down. Digital advertising offers today’s marketers various options like paid search advertising and paid social advertising.

Digital advertising can be shared across a multitude of platforms without the traditional restrictions of time slots and one-page ads. Due to the fact that there are fewer limitations and the versatility of this channel, digital advertising has become the new norm for today’s businesses.

WHY IS IT IMPORTANT FOR A BUSINESS TO USE THIS FORM OF ADVERTISING?

Statistics

With statistics like 40% of the world is connected to the internet, 92% of searchers will click on a business from the first search page and 64% of shoppers said social media videos helped them make an informed purchase decision, all businesses should be trying to increase their digital presence. these trends, technologies, and tactics are continuously evolving and as a business, you can’t afford to ignore them. The list of statistics on the benefits of using digital advertising is endless.

Accessibilty

When your target markets are so largely online it makes the most sense for your business to be right there with them. 83% of North America is online and globally there are 4.5 billion people active on the internet in 2020. As a business, gaining a solid presence online is a way for you to open the door to reach your audience not only at home but on the go through their mobile devices. Through digital advertising, you can increase your business’s reach and broaden its appeal wherever your audience may be.

Measurability

A great aspect of digital advertising is the ability to measure the effectiveness of an ad. With traditional advertising, businesses hope their research was enough to ensure the ad will reach their intended audience. Then they wait to see if sales or traffic has increased at the end of their quarter to gaged whether the ad was a success or not. With digital, a business has the opportunity to add features like a call to action right on their advertisements which can be easily tracked by programs, that can be assessed on a regular basis. This gives businesses the flexibility to start, stop and change ads more frequently based on their effectiveness.

Targeting

A great aspect of digital advertising is the ability to measure the effectiveness of an ad. With traditional advertising, businesses hope their research was enough to ensure the ad will reach their intended audience. Then they wait to see if sales or traffic has increased at the end of their quarter to gaged whether the ad was a success or not. With digital, a business has the opportunity to add features like a call to action right on their advertisements which can be easily tracked by programs, that can be assessed on a regular basis. This gives businesses the flexibility to start, stop and change ads more frequently based on their effectiveness.

How to use digital marketing effectively?

It does not matter the size of your business large or small you should be aiming for the biggest return on your dollar when it comes to your advertising budget. While making sure you target your customers and put your brand name and content in front of them at every stage of their buying cycle, understand your audience. With digital, you have a lot of tools to accomplish both of these objectives. As a business, once you know your target audience, you want to be utilizing tactics like demographic and psychographic targeting. There are various types of digital ads that can be implemented such as banner ads, search ads and pay per click ads, all of which can be used for the purpose of driving more traffic to your website. Be present on social platforms with dynamic ads, collection ads, and lead generation ads to give your business the opportunity to go viral through shares and views and likes to Increase brand awareness.

it can all be a little overwhelming…

We’ve had the opportunity to work closely with our platinum partners at Netgain (who built this site). Through that process we came to understand how overwhelming it can be to run your own business while also managing your digital communications. The team at Netgain sat down with us and walked through the process, helping navigate all the different options available for our business to stay relevant and present in today’s market. We also cover off in a five point look into content strategy for 2020 with our friends at HubSpot. 

It is entirely possible you have a good grip on some, but perhaps not all, facets of marketing & digital advertising. You don’t have to go it alone. Whether you just need a little direction as a DIY type, or you’re looking for a full service agency, we’re here to help you connect to the resources you need.  We also host a Marketing CNNX Group for our members, where experienced marketing leaders share their best strategies, practices for marketing campaign coordination, and how to maximize your marketing tactics, building your brand and more. 

about the contributor

Daryl is the Sales Manager for NetGain, an award-winning, web development company. At NetGain they build websites from concept to completion (including ours), putting your brand at the forefront of technology. Their expertise includes: innovative design, cutting-edge optimization, mobile responsive development, social media integration, and secure web hosting.

There’s a reason that NetGain has grown into one of the largest web development firms in Central Ontario. Their success is built upon providing top-quality services and delivering proven results. He finds himself fortunate to be surrounded by a fantastic team of talented people where everyone contributes from their area of expertise and the result is a completed project that is greater than the sum of its parts.

He’s always interested in hearing from former colleagues, business owners, or other interesting folk, so feel free to contact him if you’d like to connect.

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