IT’S PROBABLY SAFE TO ASSUME YOU’VE USED SIRI, ALEXA, CORTANA, AND/ OR GOOGLE ASSISTANT IN THE LAST MONTH OR SO. AM I RIGHT?
Not only do these digital assistants answer short, informational queries such as “Who is the actor in Mission: Impossible?” or “What’s the weather in Boston today?”, but they’ve also started to process more local, conversational, and customized searches. These may sound like, “Where’s a nearby coffee shop I can work from today?”, “How late is it open?”, and “Do they serve iced coffee?”
Because of this emerging behavior, businesses need to respond and change the way they frame information. Instead of catering to Google’s manual search algorithm, optimize your content by framing it around questions.