Let’s examine some more ways in which you can further your own cause in 2020. Marketing moves at the speed of light … I know here at the Sandbox Centre as quickly as the idea comes (with great enthusiasm and excitement) so to does the next idea. Managing to execute on so many ideas as a small team has its great challenges. We often need to prioritize (and reprioritize) our course of action when it comes to spreading the good word of our partners, members & community at large.
As HubSpot, our CRM partner, points out – new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with these changes isn’t always enough. To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why they created this guide — influenced by some of their very own HubSpot experts. Bookmark this page to be able to return to some of the most important marketing trends of today, time and time again.
In part 1 of our look into 2020 marketing trends, we tackle a trend that we were schooled wise to as part of our onboarding with HubSpot… the flywheel. But let’s take a look at some other emerging trends they’ve identified in regard to inbound marketing. Don’t forget to check out part 2 of our look into 2020 marketing trends.
Why use marketing trends?
Marketing Trends Allow You To:
- Keep up with the way your consumers shop and research your products and services (and those of your competitors’)
- Stay up to date with changes in consumer behavior and priorities
- Ensure you’re ahead of the curve in terms of knowing who your target audience is and what they need from your business
- Listen and respond to changes in the market to help you save money
- Stay relevant in your target marketplace and among your competitors (now and in the long run)
New and emerging marketing trends
General marketing trends can be applied to virtually any type of company, no matter the size or industry. These trends will help you effectively reach your target audience and convert more prospects through your business’ marketing content.
1. Invest in inbound marketing
2. Turn customers into your biggest promoters
The marketing funnel is old news. Today, the flywheel — and a subsequent focus on service — have replaced the one-way direction of the funnel.
In the world of the marketing funnel, customers were an afterthought. Once they became a paying customer, businesses considered them obsolete — until, of course, it was time re-sign that contract.
The flywheel, on the other hand, places the customer in the center. Since word-of-mouth marketing is the single most powerful marketing tactic, it’s wise to not only serve your customers but also equip them to become advocates for and promoters of your brand. The flywheel illustrates this process: excellent service as its own marketing strategy. Take some time on this one as it is representative of ‘the new world’ approach, and will serve you well with the millennial buyer influence. Heck, it will serve you well with everyone. It is at the heart of our very own strategies here at Sandbox.
By keeping the flywheel at the center of your marketing efforts, placing a heavy emphasis on customer service and training to equip your customer service team with the tools to handle requests and issues, you’ll delight and empower your customers.
This will lead to customers who can market for you — they can promote and advocate for your business via their networks both online and in-person.
HubSpot Featured Resource: The Ultimate Customer Case Study Creation Kit (+Free Templates)
Use marketing trends to grow better
Original Article by Allie Decker