Category: General Marketing Trends

How To Plan A Successful Webinar

The key to producing webinars that actually drive the kind of leads your sales team will love is proper planning, nurturing, and “smarketing.” Our man Kevin D’Arcy of Thinkfuel Marketing who also happens to run our Marketing CNNX group breaks down the keys to planning a successful and engaging webinar. If you would like to…

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it…

Video marketing starter pack – pt.3 | Post Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Video marketing starter pack – pt.2 | Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Video Marketing Starter Pack – Pt.1 | Pre-Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Unified Commerce: Next Generation of Online Business

With a single view of inventory, orders, and customer data, online businesses can keep track of what’s happening across their entire business in real time, allowing them to make informed business decisions that drive revenue. Customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they…