Category: Marketing CNNX

Marketing 101: Boosting Online Visibility On A Shoestring Budget

Ever wonder what you can do to enhance the marketing strategy of your business without breaking the bank? Your approach to seeing more engagement, awareness, and conversions doesn’t have to make a huge dent in your pocket if you don’t think it’s necessary for you right now! In our recent Experts in Residence session, Marketing…

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it…

Video marketing starter pack – pt.3 | Post Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Customer Acquisition: How to (Profitably) Gain New Customers for Your Business

Whether you’re a new entrepreneur trying to win over your first ten customers or a seasoned veteran acquiring your 10,000th, customer acquisition never stops being relevant. But for many business owners, sales can be unpredictable and gaining new customers can feel like a game of chance. If you want to grow your business consistently and profitably, you need…

Level UP: Marketing Effectively During A Downturn

Chaotic, overwhelming, challenging – a few of many adjectives businesses owners have felt over the past few months of uncertainty. During these unprecedented times, finding the right speed to drive your businesses’ marketing strategy forward may seem to relate very well with the first three feelings you read in the first sentence. We hear you…

Video marketing starter pack – pt.2 | Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…