Category: Women In Business

Women in Trade: 3 Benefits of Strong Global Networks

Exporting to new markets can be a daunting task for many. Entering a foreign market completely changes the game for your business. But where do you start? Once you take that first step, the rest will follow. Check out this article captured by SBX partners, Export Development Canada, as they explain the benefits of strong…

EIR: Digital Marketing & E-Commerce | Seasonal Marketing Approaches To Win The Holidays

What is the gift your customer really wants? Do you know their true desires to meet their needs at any time during the year? The consumer mindset differs when it comes to holiday-specific sales or promotions and specific seasons related to your business. So, how can you prepare for high-volume holidays so that your business…

EIR: Financial Growth | Cash Flow 101 – Tips For Management, Projection and Long-Term Progress

Cash is vital to your business. Without it, your business won’t be able to pay suppliers and creditors, meet its payroll obligations, reinvest in the business and much more. Finding and fixing the cause of your cash flow problems in your business and putting systems in place to manage cash effectively is vital for your…

8 Steps to Creating A Media Pitch That Will Land Your Business On TV

Getting media exposure for your business shouldn’t be a mystery for any entrepreneur. Did you know since the pandemic started your opportunities for landed media interviews have expanded? That’s because media interviews are happening virtually. In this SBX Guest Blog post, Jennifer Singh, CEO of She’s Newsworthy Media, breaks down the 8 steps you should take when…

EIR: Communications & Creativity | Creating Intriguing Conversations

Struggling with how to keep your content fresh and relatable? Are you suffering from writer’s block and everything in between when it comes to the outward flow of communication for your biz? Our network of experts are here to share their knowledge and lend a relatable shoulder to not cry on, but help you overcome…

ASK AN EXPERT | A Window of Opportunity: COVID-19 Impacts on Women In Business

The past 12 months have seen a series of events that have permanently impacted both the nature of the workplace and women’s opportunities within it. Many of the hardest hit sectors where many women work – like retail, travel, hospitality – haven’t fully recovered. They bore the brunt of job losses. Working practices have become…