Adding a custom domain to your site gives you brand recognition and makes it easier for people to remember your URL.
You’ll want to conduct a domain name search first to see if your business name is available. If it is, and the name isn’t already a trademark in use by another business in your industry, you can purchase your custom domain name directly through Shopify.
If your custom domain name isn’t available, that doesn’t necessarily mean you have to go back to the drawing board. Here’s where you can flex your creative muscles. Pepper, for example, uses wearpepper.com for its URL.
You can also use a different top-level domain (TLD). A TLD comes at the end of a URL: .com, .edu, etc. You’ll notice that many websites use different variations, such as .gov and .org. Today, there are tons of TLDs to choose from.
Common TLDs in ecommerce include .store and .shop, but you can get creative here too. Driftaway Coffee’s website is driftaway.coffee, for instance.