Category: Content Strategy

Marketing 101: Boosting Online Visibility On A Shoestring Budget

Ever wonder what you can do to enhance the marketing strategy of your business without breaking the bank? Your approach to seeing more engagement, awareness, and conversions doesn’t have to make a huge dent in your pocket if you don’t think it’s necessary for you right now! In our recent Experts in Residence session, Marketing…

Video marketing starter pack – pt.3 | Post Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Video marketing starter pack – pt.2 | Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Video Marketing Starter Pack – Pt.1 | Pre-Production

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer’s to-do lists. While there’s no question that video marketing is a channel worth investing in to achieve…

Marketing Analytics for Absolute Beginners

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where marketing analytics come in.Information gathered from analytics isn’t the same as the information…

Digital Marketing During a Downturn

While the world is in full lockdown mode due to COVID-19, those involved in digital marketing find themselves in uncharted territory. How will the coronavirus affect consumer spending habits? How deep will the economic downturn be? And how long will its effects last? We don’t yet have the answers but we can draw comparisons from…